As goofy as it might sound, I’m actually really excited about these little additions.
#MOUNTAIN DEW GAME FUEL PRO#
“This makes it very specific to gamers and allows them to game uninterrupted over a longer period of time.” These special features include highlights like a resealable tabbed lid and a textured no-slip grip, a coating similar to what you might see on a pro controller. “We have some really cool, interesting elements to our packaging,” Chin said. can, which might just be the most intriguing part of the drink.
We’re so excited because we know gamers will really love it.” And that makes a ton of sense once you learn about the unique Game Fuel 16 oz. “We’ve worked with some of our core partners, pro leagues as well as consumers that we know are really avid gamers to co-create this product.
“At PepsiCo., we’ve been really active with a lot of our brands in the gaming space for the past 15 years,” Chin continued. From all the planned flavors, I’d wager that I’m most looking forward to trying Tropical Strike, which, according to Chin, will have a juicy mango sort of vibe, something that might put it in line with the likes of Monster’s excellent Mango Loco. Credit: PepsiCoįlavors of Game Fuel will include Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and something called Charged Original Dew, which I’m assuming is your standard Mountain Dew recipe, only amped up (pun totally intended, of course). For what it’s worth, such bold performance claims are said to have come from various independent studies, though honestly, I’d take that with a grain of salt. “It has energy credentials with its vitamin-charged and caffeine-boosted formula, along with ingredients shown to improve accuracy and alertness.” This is supposedly due to a special combination of caffeine (90 mg per can) and theanine, which pairs with other ingredients like white grape juice and vitamins A and B. “The great thing about MTN DEW AMP GAME FUEL is that is stands in its own category,” Chin said. And, according to the chat I had with senior director of marketing Erin Chin, the drink isn’t a soda, nor is it precisely an energy drink, though it will exist alongside the latter kinds of offerings in stores. It’s essentially an evolution of some of the limited edition varieties of the past (like the World of Warcraft Game Fuel). Planned for broad retail release in January of 2019 is Game Fuel (not to be confused with the powdered G Fuel), a specially concocted refreshment that Mountain Dew is calling ‘the first drink made by gamers, for gamers’.
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